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COLOR PALETTE

UNF’s official color palette strongly and boldly represents the University of North Florida. Our Osprey Blue is used on everything we create and is an immediately recognizable brand element.

UNF’s official school colors are blue and gray. These colors are used to represent the University of North Florida on promotional items, printed materials, the website, social media, in digital marketing and everywhere that UNF has a presence. They are supported by our secondary palette.

Compositions should generally utilize 50% Osprey Blue and Gray as our Primary Palette. Our Secondary Palette then should make up the other 35%; minimal use of an accent color can add variety to our compositions.

PRIMARY COLORS

Our primary palette is made up of Osprey Blue as the color most commonly used in the majority of design. This color is supported by Osprey Gray. Together these two make up the primary foundation of our palette. 

 

SECONDARY COLORS

Our secondary palette supports this primary palette by adding variety. UNF Aqua Blue injects a vibrancy when paired with our Osprey Blue and Gray, while our tint shades add lightness bringing contrast and brightness to design materials and letting our Osprey Blue, specifically, stand out.

 

Note: UNF Aqua Blue (cyan) text is not to be used on white backgrounds in digital designs (web or social media) as it is not ADA compliant.

 

ACCENT COLORS

The use of an accent color should be no more than 15% of a composition, and add a pop of color. Only one accent color should be used at a time to maintain their tertiary role in our system.