University Logos
OUR IDENTITY MATTERS.
Our logo is the cornerstone of our brand identity, symbolizing who we are and what we stand for. It must be used consistently across all applications to ensure brand recognition and integrity.
This section outlines the proper usage, placement and variations of our logo, along with clear guidelines on spacing, size and color. By adhering to these standards, we maintain a strong, unified visual identity that resonates with our audience and strengthens our brand’s presence.
If you have questions about these guidelines or would like to request a logo, please email unfmarketing@unf.edu.
The UNF logo is the primary identifier of the UNF brand and perhaps the most important element of our visual identity. There is strength in the brand, and departments, colleges, centers, institutes and all units must use this logo in all communications.
Official Logo
To establish the full identity of the University, the logo should be used in its complete, official form (monogram, descriptor and Osprey image).
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Simplified Vertical Logo
For most uses, the Official Logo (with descriptor) is preferred. However, a simplified version of the logo without the descriptor is acceptable in certain circumstances, such as when space is limited and logo legibility is a concern.
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ANATOMY OF THE LOGO
The identity system is made up of three key elements: the Osprey, the monogram and the descriptor. These elements combine to form the logo:
Osprey
The Osprey is a regal bird, indigenous to the area. The Osprey image should be used in official promotional and marketing materials as it is the icon that represents UNF. It may be used alone as a design element in pieces for alumni, current students, or those already familiar with the UNF brand. It may not be used in lieu of the logo.
Monogram
The University monogram consists of the letters U-N-F joined together in a customized design. In certain circumstances, due to space limitations or certain applications, the UNF monogram may be used without the descriptor or the Osprey image. Do not attempt to recreate the monogram using computer type fonts.
Descriptor
The words University of North Florida have been configured in a customized design. Do not attempt to recreate the descriptor using computer type fonts. The descriptor may be used as a separate element in a one-line or two-line format. It should not be used in lieu of the complete logo or by itself as a logo.
COLOR VARIATIONS
The University logo should appear in its official colors. It may be reversed to white when reproduced on a dark background.
Note: While the One-Color, 289C is the preferred color variation for One-Color applications with a light background, a One-Color Black version is also accepted when the 289C version does not apply.
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ACCEPTABLE LOGO USAGE
For maximum readability and visual impact, the logo must be surrounded by an appropriate “clear zone.” The “clear zone” is defined as the area that visually separates the logo from all other graphic elements. At minimum, that separation should be equal or greater than the height of the monogram on all sides. No copy or graphics are permitted in this area, with the exception of UNF sub-brand and co-brand names.
Logo Colors: The University logo should appear in its official colors. It may be reversed to white when reproduced on a dark background.
INCORRECT USAGE
- DO NOT add elements or recreate a different graphic using a component of the logo
- DO NOT add effect
- DO NOT change the proportion or size of graphic components
- DO NOT distort the logo
- DO NOT use a pixelated or low-resolution logo
- DO NOT change the orientation of the logo
- DO NOT place the logo over complex photos, textures or graphics
- DO NOT alter the color of the logo
- DO NOT attempt to manually recreate the logo
SUB-BRANDED LOCKUPS
Sub-Brand Level 1 LOCKUPSThe colleges, divisions or other high-level units of the University are sub-brands, the second level of the brand hierarchy. Both horizontal and vertical sub-brand formats are acceptable. Do not create your own sub-branded lockups; sub-branded lockups for print and digital use are created by UNF Marketing. |
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Sub-Brand Level 1 LOCKUPSThe colleges, divisions or other high-level units of the University are sub-brands, the second level of the brand hierarchy. Both horizontal and vertical sub-brand formats are acceptable. Do not create your own sub-branded lockups; sub-branded lockups for print and digital use are created by UNF Marketing. |
Sub-Brand Level 2 LOCKUPSDepartments, institutes, centers and offices within colleges, divisions or other high-level units are considered the third level of the brand hierarchy. Both horizontal and vertical sub-brand formats are acceptable. Do not create your own sub-branded lockups; sub-branded lockups for print and digital use are created by UNF Marketing. The College or division is critical element of the level 2 lockups. In certain cases, a department may desire a lockup with only the department name for merchandise, signage or another reason. This is only permissible with approval from the dean or V.P. |
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Sub-Brand Level 2 LOCKUPSDepartments, institutes, centers and offices within colleges, divisions or other high-level units are considered the third level of the brand hierarchy. Both horizontal and vertical sub-brand formats are acceptable. Do not create your own sub-branded lockups; sub-branded lockups for print and digital use are created by UNF Marketing. The College or division is critical element of the level 2 lockups. In certain cases, a department may desire a lockup with only the department name for merchandise, signage or another reason. This is only permissible with approval from the dean or V.P. |
Co-Brand LOCKUPSThe University of North Florida is a collaborative institution working closely with the business community and benefiting from the support and engagement of community partners. Support from donors or benefactors may result in the naming of a college, school, center or other unit on campus. When this occurs, the lockup created for the named entity must remain consistent with University branding. The logo, colors or other brand elements of a supporting company should never be used to identify a UNF entry or incorporated in a UNF lockup for the named entity. The co-branded lockup may include a slight wordmark adjustment in the size of the donor name. Lockups for named entities will be created by UNF Marketing. |
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Co-Brand LOCKUPSThe University of North Florida is a collaborative institution working closely with the business community and benefiting from the support and engagement of community partners. Support from donors or benefactors may result in the naming of a college, school, center or other unit on campus. When this occurs, the lockup created for the named entity must remain consistent with University branding. The logo, colors or other brand elements of a supporting company should never be used to identify a UNF entry or incorporated in a UNF lockup for the named entity. The co-branded lockup may include a slight wordmark adjustment in the size of the donor name. Lockups for named entities will be created by UNF Marketing. |
UNIT WORDMARKS
Academic and non-academic programs/initiatives do not have logos but should instead use the master brand logo or sub-brand logo. In some cases, there may be a need to prominently identify academic programs or an additional unit for promotional purposes or to clarify communications. A typographical convention (unit wordmark) is provided for this use.
The unit wordmark—a text-based logo—is used in combination with the primary logo or a sub-brand lockup. Separating the unit name from these elements allows units to be prominently featured on materials while maintaining a clear association with the university, college, school, institute, or center. Unit wordmarks are designated for entities that align directly with a single academic college or school, or with a non-academic division or office to further the university’s mission. They exist to expand on the work of the primary sub-brand with which they are affiliated.
USAGE:
Central administrative programs and programs that cross the university should use the unit wordmark with the primary logo.
Academic and administrative programs in degree-granting colleges, schools or institutes should use the unit wordmark with the college’s school’s or institute’s lockup.
Programs in university-level research centers should use the unit wordmark with the center’s lockup.
BRAND EXTENSION MARKS
Brand extension marks are designs created for high level events and initiatives that support the University of North Florida’s mission, vision and strategic plan. They are created to align with the UNF brand, ensuring clear association with the university.
UNF Marketing and Communications will develop these marks at their discretion.
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The official seal of the University of North Florida incorporates a circle and a compass rose — a direction-finding device for mariners. These symbolize the University’s role in providing direction for students. The Roman numerals MCMLXV refer to the year that the University was chartered, 1965. The University seal is not to be used in place of the official University logo. The official University seal functions as a stamp of validation on official documents. It is used on diplomas, honorary degrees, presidential awards, documents and medallions (presidential). The seal and logo may not be combined or used simultaneously within the same publication. Because of the fine detail in the official University seal, it should be used only in circumstances that ensure clear reproduction of that detail. |
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The official seal of the University of North Florida incorporates a circle and a compass rose — a direction-finding device for mariners. These symbolize the University’s role in providing direction for students. The Roman numerals MCMLXV refer to the year that the University was chartered, 1965. The University seal is not to be used in place of the official University logo. The official University seal functions as a stamp of validation on official documents. It is used on diplomas, honorary degrees, presidential awards and documents, and medallions (presidential). The seal and logo may not be combined or used simultaneously within the same publication. Because of the fine detail in the official University seal, it should be used only in circumstance es that ensure clear reproduction of that detail. |
Color
The seal should be produced in one color using either blue (PMS 289) or black. It may also be produced in silver ink (PMS 877) or foil.
Minimum Size
The official University seal should be used only in circumstances that ensure clear reproduction of the detail. The minimum width of the seal is 1 inch.
Architectural and EnviroNmental Use
When used as an official architectural element of the University (in relief), the official University seal should be fabricated from materials in one of the primary colors.